Thought Process
Services Work Contact

The early stage advisor for creative-technology; connecting the dots between architecture,
media, and experiential design

We cut through concept-stage uncertainty to deliver practical, build-ready solutions for digital environments—permanent, temporary, and all points in between.

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What We Do

Advanced Optioneering™

Strategic AV advisory, technical ideation, and feasibility studies that transform blue-sky concepts into actionable plans through our Advanced Optioneering process.

Design & Development

Schematic and Design Development, Environmental Visualization, MEP analysis, and technical architecture for spaces that push creative boundaries.

Production & Build

Full technical production, hardware procurement, site installation, controls programming, and fabrication oversight with end-to-end project management.

Creative Direction

From concept to execution, we bring realistic creativity and technical expertise to permanent installations, experiential pop-ups, and live broadcast events.

Selected Work
Saint Louis Art Museum
01
Saint Louis Art Museum
Permanent Installation — Digital evolution planning for the museum, including design, procurement, and installation of a hi-resolution display behind their ticketing booth as a first step in the transformation
Optioneering Technical Direction Procurement Installation
HBO & Framestore
02
HBO & Framestore
Experiential Pop-Up — Immersive Sex and the City experience with 35' LED walls and integrated scenic design for Season 2 celebration in NYC
Optioneering Technical Design Production
Tubi NewFronts
03
Tubi NewFronts
Experiential Event — Technical direction and production for Tubi's 2025 NewFronts, with full technical coordination and live show execution
Technical Direction Production Show Management
Patreon Creator Fest
04
Patreon Creator Fest
Experiential Event — Technical design and installation for 300+ content creators, including custom LED displays and digital content creation
Technical Design Installation Content Creation
Grand Rapids Museum
05
Grand Rapids Museum
Permanent Installation — Projection mapping on 1938 hand-carved wooden map with robust system design built for long-term operation and future expansion
Optioneering MEP Analysis Technical Direction
A&F + McLaren F1
06
A&F + McLaren F1
Experiential Event — Technical direction for McLaren x Abercrombie & Fitch launch featuring custom audio and bespoke lighting at the 5th Avenue flagship
Technical Direction Audio Design Lighting Design
Delta @ CES 2020
07
Delta @ CES 2020
Experiential Event — Full technical design and management for the first airline at CES, including opening keynote presentation and award-winning show floor presence
Technical Design Production Management Show Floor Design
NASA JPL
08
NASA JPL
Experiential Exhibit — 'Geomagnetic Sunsets on K2-18 b' immersive light installation visualizing exoplanet science through art and astrophysics
Creative Direction Technical Development Fabrication
King | Candy Crush Saga
09
King | Candy Crush Saga
Experiential Pop-Up — 21-story projection mapping with 34 high-powered projectors delivering over 1 million lumens, featuring interactive gameplay controlled by guests in real time
Optioneering Interactive Systems Projection Mapping Technical Production

Let's Chat!

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Thought Process

A creative-technology advisor connecting the dots between architecture, media, and experiential design.

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