Technical Direction
- Worked alongside Amplify to host a star-studded influencer soirée at Abercrombie & Fitch's iconic 5th Avenue store
- Responsible for technical direction throughout the project, from initial planning through event execution
- Coordinated with venue management and brand stakeholders to ensure seamless technical integration
Production
- Installation of custom audio system designed to enhance the premium event atmosphere
- Bespoke lighting design to artfully highlight the F1 centerpiece and McLaren brand elements
- Transformed the retail store into a dynamic party space by night while maintaining brand integrity
- Managed all technical aspects to create an unforgettable experience for influencers and VIP guests