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Experiential Pop-Up

HBO & Framestore

Partnered with HBO & Framestore to craft an immersive Sex and the City dreamscape to celebrate Season 2 of 'And Just Like That' in NYC

Optioneering Technical Design Production
HBO & Framestore
Client
HBO & Framestore
Project Type
Experiential Pop-Up
Scale
Two 35' LED Walls
Location
New York City

Optioneering

  • Explored different display solutions, including projection, full LED, LED mixed with scenic
  • Adapted the technical design based on venue structural limitations, including uneven flooring and a no-ceiling-mount restriction
  • Evaluated different LED configurations to optimize size, audience engagement and spatial impact

Production

  • Managed installation of two 35' LED walls with integrated mirrored panels and directional audio
  • Managed fabrication of scenic props to elevate the Sex in the City guest experience
  • Full Technical Direction to ensure seamless implementation of all tech
  • Provided onsite tech support for the duration of the event
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