NBA 2k Draft

2K Sports and the NBA joined forces for this first ever eSports league draft. A marquee experience for the league and all its newly minted players.

We have decades of expertise producing top tier, national and international broadcast events. With a broad array of industry connections and relationships built on trust, it was an easy decision for the NBA together with 2K Sports to select our team. This was a full featured, live broadcast event. The program was streamed live on twitch and NBA TV.