Richemont

Arcadium was a pop-up experiential event space for luxury house Richemont, including brands such as Cartier, Vacheron Constantin, & Montblanc.

Designed as a large graphic AR room, Arcadium showcased each Richemont brand in a customized space equipped for VR technology interfaced via handheld tablets. As technical producer, we collaborated with the executive producer to design and refine the floor layout, AR room, Instagram Wall, and other graphic elements. Additionally, Thought Process created a 3D model of the space to test design as it developed.